Turn privacy compliance into your new competitive advantage

Unlock supercharged audience insights with FairShare’s permissioned data infrastructure that transforms data sharing into a two-way, rewarded relationship.

Screenshot of the FairShare dashboard showing connected accounts, activity tracking and channel activity, and a reward transaction.Screenshot of the FairShare dashboard showing connected accounts, activity tracking and channel activity, and a reward transaction.

Compliant by Design

Permissions that are enforced, not just collected

FairShare moves permission from a static checkbox to an automated, machine-enforced layer.

Start for Free

Audit-Ready at Any Time

Prove compliance instantly: every consent activity and data transaction creates a permanent, tamper-proof record.

Scale into Any Market

Built-in alignment with GDPR, CCPA/CPRA, APPI, COPPA and more means no legal guesswork when you go global.

Automate Privacy

Automated opt-out and deletion workflows handle consumer rights requests accurately and on time, reducing admin overhead.

Enterprise-Grade Security

Multi-layered defence with pseudonymisation and encryption eliminates single points of failure, keeping your audience's data safe and secure.

Fair Value Exchange

Better data starts with rewarding your audience

Your audience knows their data is valuable. FairShare gives them a reason to share it, turning wary audiences into engaged, verified sources of truth.

Screenshot of the FairShare dashboard showing a reward issued for a Fanniversary Event, with transaction details.

Participation that Pays

Audiences earn a direct share of the value their data creates, turning passive users into active, incentivised partners.

Screenshot of the FairShare dashboard showing toggle settings for Spotify and Discord activity sharing.

Consent with Confidence

Giving users control builds trust, driving higher opt-in rates and a more reliable stream of verified behavioural data.

Screenshot of the FairShare dashboard showing an activity notification for liking a brand's post.

Insights that Impact

A data strategy built on mutual value - not surveillance - unlocks unrivalled cross-platform audience intelligence

Permission and Data Linked

Designed for the AI Era

AI adoption is outpacing the infrastructure needed to manage it, leaving brands without auditable proof of permission and exposed to liability. FairShare closes this gap by proving valid consent from day one and ensuring permission stays attached to data and content as it's reused and monetized.

Diagram showing consent staying attached to data through its lifecycle, from consent given and data collected, through reports, segments and lookalike audiences, to an email campaign.
Diagram showing consent staying attached to data through its lifecycle, from consent given and data collected, through reports, segments and lookalike audiences, to an email campaign.

The FairShare Difference

Beyond just data collection and compliance

FairShare is more than a CDP or a compliance layer. It is a first-of-its-kind infrastructure that collects and enforces consent, links it to real cross-platform activity and turns it into usable economic value that is shared with users.

Value Exchange

Traditional CDP

Compliance Layer (CMP)

One-sided

Neutral checkbox

Reactive, opt-in or out

Yes/No consent logs

Manual and reactive

Passive, tracked

Aggregated and observed

Requires integration

User Relationship

Data Source

Compliance

Two-sided, users are compensated

Active, rewarded partner

First-party, verified and direct

Automated and machine-enforced

Value Exchange

Traditional CDP

Compliance Layer (CMP)

One-sided

Neutral checkbox

Reactive, opt-in or out

Yes/No consent logs

Manual and reactive

Passive, tracked

Aggregated and observed

Requires integration

User Relationship

Data Source

Compliance

Two-sided, users are compensated

Active, rewarded partner

First-party, verified and direct

Automated and machine-enforced

Ethical Data Experts

Built on over a decade of enterprise expertise

FairShare is powered by Appreciation Engine's identity, consent and engagement architecture, which has been battle-tested across the music industry for over a decade. Adding a new blockchain layer, FairShare links consent, activity and rewards, delivering the same deep insights to everyone through two-way data partnerships.