Stop playing games, start building trust.
We're inviting up to 25 game studios to help shape the rollout of FairShare: a consent-based platform that delivers compliant first-party data through a rewarded, two-way partnership with your players.
Become a FairShare Pioneer Partner and give your players the transparency they've been owed all along.
Create Your FairShare AccountApply to be a Pioneer Partner**To apply to be a Pioneer Partner, you’ll first need to create a FairShare account.
Early Access Perks
The Pioneer Partner Advantage
As a Pioneer Partner, you’ll receive the following exclusive benefits*:
Free DataCreds
Test and launch with 1 million free DataCreds, FairShare's token for all data transactions. For the first 6 months, we'll match every DataCred (up to 5 million).
Flexible Usage
Spend your DataCreds on one big campaign or use them over months. Top-ups are matched as you go, so you’ll never leave unused credits on the table
Priority Support
Get up and running without delays, with a direct line to our support team and early access to the FairShare partner community.
Early Access
You’ll have the opportunity to provide direct feedback to help shape the future of FairShare, and be featured as a FairShare Pioneer Partner success story.
Under the Hood
How FairShare Works
FairShare is built on Appreciation Engine's architecture, battle-tested by Sony Music, UMG and other global leaders since 2016. Here's how it works:
Connect
Insights
FairShare
Connect
Player Capture
FairShare captures your players through social sign-on with their preferred platforms, linking email, socials, devices and wallets into one persistent ID, so you can see lifetime value and behavior across every community.
Insights
Unique, Real-Time Signals
With permission, FairShare tracks your players beyond your game, analyzing continuous, real-time social and streaming activity and delivering insights you won't find anywhere else.
FairShare
Create Loyal Fans
FairShare helps to create loyal, trusting fans through a transparent value exchange: your players are rewarded for sharing their data, giving them a clear incentive for their participation.
Built Privacy-First
Your approach to privacy determines your success
With over 140 countries enforcing data privacy laws and strict fines, FairShare is designed not only to meet current data protection regulations, but also to anticipate and adapt to future changes in the evolving privacy landscape.
Fully Compliant
FairShare aligns with the most strict data privacy regulations like the GDPR, CCPA/CPRA, APPI, COPPA and more. We follow SOC2 and ISO standards and have passed rigorous security audits by our enterprise clients.
Age Gating
With FairShare, age gating happens at sign up, requiring birth date and blocking underage players, with our OAuth providers adding a second layer of enforcement.
Automated and Efficient
FairShare's automated workflows handle opt-out and deletion requests quickly and accurately, ensuring consumer rights are fulfilled while reducing the administrative burden on your team.
PII Security
PII is protected with pseudonymization, encryption in transit and at rest, and keys managed through AWS KMS/HSM. Wallets stay isolated from emails and socials, so no single breach exposes a full profile.
Fast, Simple, Compliant
Full compliance & happier users in less than a day
No sprint, no legal review, no custom back-end work. Sign up, swap your OAuth, and try it on a slice of your player base to see the difference:
Go live in less than half a day
Instant GDPR/CCPA + 140 additional compliant
Players stay in control of their data
Players will thank you for incentivized rewards
Improve your KPI with AE Insights
Join the First 25
Stop gambling with your players' data and try FairShare today
The first 25 companies that join the FairShare Pioneer Program will receive 1 million free DataCreds and we’ll match every DataCred you buy for 6 months, up to 5 million bonus DataCreds!
